Marketing
| 1. |  |
Permission Marketing by Seth Godin |
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| Out of
Stock Simon & Schuster Hardcover - 256 pages ( 5 October, 1999) Simon & Schuster |
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| Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes... Read more | |||
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Unleashing the
Killer App by Larry Downes, Chunka Mui |
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dispatched in 24 hours Harvard Business School Press Hardcover - 272 pages (17 April, 1998) Harvard Business School Press |
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| Amazon.co.uk You don't have to look far to see that technology is driving today's economy. Turn on CNBC, open The Economist, scan the Wall Street Journal--you'll find that technology is the prime force creating growth in almost every industry. In Unleashing the Killer App, authors Larry Downes and Chunka Mui... Read more |
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The E-commerce Book by Juanita Ellis, Steffano Korper |
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dispatched in 24 hours Academic Press Inc Hardcover - 300 pages (28 September, 1999) Academic Press Inc |
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| What started as a curio, exclusive property of the IT-initiated and the technologically hip, is now a bona fide mainstream revolution embraced by prime ministers, pornographers and poets. And in there, deep in the engine room is business, buying in and getting bullish. Where would the modern manager... Read more | |||
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Crossing the Chasm by Geoffrey A. Moore, Regis McKenna |
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dispatched in 24 hours Capstone Publishing Limited Paperback - 222 pages (June 1999) Capstone Publishing Limited |
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| Author Geoffrey Moore makes the case that high- tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals... Read more | |||
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Net Gain : Expanding
Markets Through Virtual Communities by John Hagel, et al |
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dispatched in 24 hours Harvard Business School Press Hardcover - 239 pages (February 1997) Harvard Business School Press |
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| Building relationships with customers has been a buzz phrase in many business circles for years. Now John Hagel and Arthur Armstrong declare that's not enough. They make a strong case that business success in the very near future will depend on using the Internet to build not just relationships, but... Read more | |||
| 6. | Inside the Tornado by Geoffrey A. Moore |
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dispatched in 24 hours Capstone Publishing Limited Paperback - 264 pages (31 January, 1998) Capstone Publishing Limited |
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| This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market. Read more | |||
| 7. | Opening Digital
Markets by Walid Mougayar |
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dispatched in 24 hours McGraw-Hill Publishing Company Hardcover - 304 pages (31 January, 1998) McGraw-Hill Publishing Company |
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| Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce, by global online consultant Walid Mougayar, is as thorough and thought-provoking an examination of both the promise and the reality of today's embryonic electronic marketplace as one is likely to find. His clearly... Read more | |||
| 8. | Enterprise
One-to-one: by Don Peppers, Martha Rogers |
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dispatched in 24 hours Piatkus Books Paperback - 451 pages (March 1998) Piatkus Books |
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| The technological wave is making products smarter and changing what consumers buy, how they buy and where their loyalty goes. Enterprise One to One can help your business stay in front of the wave. Our current technology makes it easy for businesses to build customer relationships. Businesses can... Read more | |||
| 9. | One to One Field
Book by Don Peppers, et al |
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dispatched in 24 hours Capstone Publishing Limited Paperback - 421 pages (February 1999) Capstone Publishing Limited |
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| The competition for customers today is fiercer than ever. With products and services only a mouse click away, customers have more choice than ever before, and the rules that govern customer loyalty have changed a great deal. While most CEOs will brag about how customer-centric their companies are,... Read more | |||
| 10. | Advertising on the
Internet by Robbin Zeff, Brad Aronson |
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dispatched in 24 hours John Wiley and Sons Paperback - 448 pages (July 1999) John Wiley and Sons |
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| Internet advertising is still a business finding its legs, but it is already an important part of most successful commercial sites. And for companies that are not Web-based, the Internet is now an important medium to consider for marketing strategies. In the second edition of Advertising on the... Read more | |||
| 11. | Net Worth by John Hagel, Marc Singer |
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dispatched in 24 hours Harvard Business School Press Hardcover - 313 pages (January 1999) Harvard Business School Press |
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| No one ever said consumerism was easy. At one end, the poor consumer faces a bewildering array of goods and services. On the other, vendors contend with a diverse and fragmented marketplace that makes finding the right set of customers akin to finding the proverbial needle in the haystack. And in... Read more | |||
| 12. | Why We Buy by Paco Underhill |
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dispatched in 24 hours TEXERE Publishing Hardcover - 255 pages (20 May, 1999) TEXERE Publishing |
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| In an effort to determine why people buy, Paco Underhill and his detailed- orientated band of retail researchers have camped out in stores for over 20 years, dedicating their efforts to the "science of shopping." Armed with an array of video equipment, store maps, and customer profile sheets,... Read more | |||
| 13. | The Experience
Economy by B. Joseph Pine II, et al |
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dispatched in 24 hours Harvard Business School Press Hardcover - 254 pages (April 1999) Harvard Business School Press |
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| Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become... Read more | |||
| 14. | Kotler on Marketing by Philip Kotler |
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dispatched in 24 hours Free Press Hardcover - 270 pages ( 7 June, 1999) Free Press |
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| If you had to chose one person who more than any other has contributed to the literature on marketing, it would have to be Philip Kotler. This is the 15th book in a glittering academic and writing career that started in the early sixties and includes Marketing Management, voted by the Financial... Read more | |||
| 15. | Loyalty.com by Frederick Newell |
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dispatched in 24 hours McGraw-Hill Publishing Company Hardcover - 345 pages (February 2000) McGraw-Hill Publishing Company |
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| A few years ago, everybody with a product to sell got a dose of the same religion. In marketing circles, it's called customer relationship management or CRM. In your house, it's probably called, "How the hell did I end up with all these plastic cards in my wallet?" Your grocery store offers you... Read more | |||
| 16. | Internet World Guide
to One-to-one Web Marketing by Cliff Allen, Deborah Kania |
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dispatched in 24 hours John Wiley and Sons Paperback - 400 pages (March 1998) John Wiley and Sons |
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| This comprehensive guide aims to help you successfully apply one-to-one marketing principles--developing secure relationships with customers--on the Internet. The book wades through all of the current interactive technologies--animation, 3-D, video, audio--and helps you distinguish what is useful to... Read more | |||
| 17. | The 22 Immutable
Laws of Marketing by Al Ries, Jack Trout |
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dispatched in 24 hours HarperCollins Paperback - 160 pages (24 October, 1994) HarperCollins |
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| Synopsis Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but... Read more |
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| 18. | Creating Stores on
the Web by Joe Cataudella, et al |
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dispatched in 24 hours Peachpit Pr Paperback ( 3 April, 1998) Peachpit Pr |
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| Coauthor Joe Cataudella claims to be one of the few merchants making money on the Internet. In Creating Stores on the Web, he shares his inside knowledge of how to set up an online business. The book begins with a set of frequently asked questions from those who are interested in growing a business... Read more | |||
| 19. | The S.P.I.N. Selling
Fieldbook: Practical Tools, Methods, Exercises and Resources by Neil Rackham |
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dispatched in 1-2 weeks McGraw-Hill Companies, Inc. Paperback - 208 pages (24 May, 1996) McGraw-Hill Companies, Inc. |
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| This text shows how to put the strategies and tools described in the author's previous book, "Spin Selling", into practice with the aim of increasing success in sales. Read more | |||
| 20. | The Loyalty Effect :
The Hidden Force Behind Growth, Profits, and Lasting Value by Frederick F. Reichheld, Thomas Teal |
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dispatched in 24 hours Harvard Business School Press Hardcover - 323 pages (February 1996) Harvard Business School Press |
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| Synopsis In showing how loyalty-based management leads to the creation of value, this book reveals the secrets of Bain and Company's strategy for retaining loyal customers, employees and investors. It also demonstrates the economic effect of customer, shareholder and employee loyalty. Read more |
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| 21. | 30 Minutes to Write
a Marketing Plan by John Westwood |
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dispatched in 24 hours Kogan Page Paperback - 64 pages (May 1997) Kogan Page |
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| Synopsis Part of a series of pocket guides aimed at enabling the reader to learn a new skill in just 30 minutes, this text presents a practical guide to the ins-and-outs of researching, preparing and writing a marketing plan. Read more |
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| 22. | Designing Systems
for Internet Commerce by G. Winfield Treese, Lawrence C. Stewart |
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dispatched in 24 hours Addison Wesley Publishing Company Paperback - 375 pages (15 January, 1998) Addison Wesley Publishing Company |
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| Synopsis Explains the problems in electronic commerce and describes how to build real e-commerce systems and applications - from planning and project management, to developing and installing systems. The text include coverage of the technologies used for commerce on open networks. Read more |
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| 23. | Eating the Big Fish by Adam Morgan |
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dispatched in 24 hours John Wiley and Sons Hardcover - 304 pages (April 1999) John Wiley and Sons |
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| The title of this book comes from an advert from Avis, the car rental firm, published at a time of planned growth. It positioned Avis as a small fish being chased by a bigger one--a bigger car hire firm. They had to stay ahead or be swallowed. Morgan calls Avis and others like them "Challenger... Read more | |||
| 24. | "The Daily
Telegraph" Electronic Business Manual by David Bowen(Editor) |
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dispatched in 24 hours Net Profit Publications Ltd Paperback - 351 pages (13 October, 1999) Net Profit Publications Ltd |
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| Take Europe's leading electronic business publisher, Net Profit, add two-times industrial editor of the year, David Bowen, mix rapidly in a high-pressure environment and what do you get? The Electronic Business Manual--an exhaustive and expertly written guide to making the Internet work for... Read more | |||
| 25. | Spin-selling by Neil Rackham |
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dispatched in 24 hours Gower Publishing Limited Paperback - 271 pages (November 1995) Gower Publishing Limited |
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| Synopsis Provides a set of practical techniques which have been tried in many of today's leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author. Read more |
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